Main Article Content
Abstract
The success of information technology-based services is largely determined
by the acceptance and willingness of the community to use them. One such
digital service provided by the government through BPJS Kesehatan is the
Mobile JKN application. designed to facilitate access to health services for
JKN participants online. Community participation. especially in DKI Jakarta
with its urban characteristics. plays a key role in the effectiveness of this
service. This study aims to measure the level of acceptance of the Mobile JKN
application in DKI Jakarta using the Unified Theory of Acceptance and Use
of Technology 3 (UTAUT 3) model. The research uses purposive and
proportional stratified sampling methods. involving 250 respondents who are
users of the Mobile JKN application. Data were collected through online
questionnaires and analyzed using the Structural Equation Modeling-Partial
Least Square (SEM-PLS) method. Results show that performance expectancy
(p = 0.014). social influence (p = 0.020). facilitating conditions (p = 0.010).
habit (p = 0.025). and price value (p = 0.000) significantly influence
behavioral intention. Moreover. facilitating conditions (p = 0.044). habit (p
= 0.000). personal innovativeness (p = 0.003). and behavioral intention (p =
0.001) significantly influence use behavior. Meanwhile. effort expectancy (p
= 0.262). hedonic motivation (p = 0.632). and personal innovativeness (p =
0.080) do not significantly affect behavioral intention. The study recommends
enhancing features. fostering innovation. and increasing outreach to improve
application acceptance.
Keywords
Article Details
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